Ivanova S.V., Menzul E.V., Vasilevskaya E.A. The psychology of digital consumption environments

Abstract

Digital media has become an integral part of modern society in recent years, with the number of Internet users reaching record numbers, due not only to the widespread use of laptops and personal computers, but also to the ubiquitous penetration of smartphones in human life, making access to the web easier and more accessible to people of all ages. In this context, digital psychology has recently become an important tool to better understand the psychological behavior of the consumer as an economic agent. The object of the study is the digital economy. The subject of the study is the digital consumption environment. The purpose of the study is to uncover the psychology of the digital consumption environment of an economic agent (consumer). Understanding the mindset of digital consumers is the key to successful digital marketing, so by understanding consumers’ motivations, such as their interests and feelings, marketers can create advertising that will be noticed, generate trust and increase sales. In today’s information and digital world, this knowledge isn’t just useful – it’s essential for both producers and consumers. By understanding consumer psychology, companies can better engage with people in the digital environment and thrive in the digital economy.