CONSUMER BEHAVIOR UNDER THE SANCTION PRESSURE OF WESTERN COUNTRIES

Authors

  • V.F. Kovrov Ufa University of Science and Technology (Ufa, Russian Federation)
  • Z.F. Abrarova Ufa University of Science and Technology (Ufa, Russian Federation)
  • O.B. Mayatskaya Ufa University of Science and Technology (Ufa, Russian Federation)

Keywords:

Paternalism, behavioral economics, sanctions, economic war, geopolitics, consumer demand, inflation, unemployment

Abstract

Consumer behavior in conditions of economic uncertainty and economic pressure of Western countries is of considerable scientific interest for the purposes of developing a strategic program for regulating the national economy and forecasting economic development. The object of the study is behavioral economics, as a segment of economic knowledge that studies consumer behavior. The subject of the study is the Russian consumer in the changed economic conditions characterized by import restrictions. The purpose of the study is to consider the meaningful behavioral aspects of the Russian consumer in the context of the sanctions pressure of Western countries on the national economy. The values of consumer confidence indices, economic sentiment and other indicators of consumer behavior are considered. It is concluded that consumer sentiment and expectations in Russia have minimal values in the period from 2014 to 2022, but similar values of consumer expectations of the European Union are much lower. The results of the study empirically confirm that paternalism as a form of governance, which assumes that certain individuals or organizations make decisions on behalf of other people, or restrict their freedom in order to ensure their well-being, is an effective form of influencing consumer preferences under sanctions pressure.

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Author Biographies

V.F. Kovrov, Ufa University of Science and Technology (Ufa, Russian Federation)

Ph.D in Sociological Sciences, Associate Professor of the Department of Sociology and Work with Youth

Z.F. Abrarova, Ufa University of Science and Technology (Ufa, Russian Federation)

Ph.D in Philosophical Sciences, Associate Professor of the Department of Social Work

O.B. Mayatskaya, Ufa University of Science and Technology (Ufa, Russian Federation)

Ph.D in Philosophical Sciences, Associate Professor of the Department of Political Science and Public Relations

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Published

2023-07-08

How to Cite

Kovrov В., Abrarova З., & Mayatskaya О. (2023). CONSUMER BEHAVIOR UNDER THE SANCTION PRESSURE OF WESTERN COUNTRIES. DISCUSSION | Journal of Scientific Publications on Economic ISSN 2077-7639, 116(1), 35–46. Retrieved from https://discussionj.ru/index.php/polemik/article/view/103